Application Essay For Graduate School - Writing Your Essay is Not Easy

Application Essay For Graduate School - Writing Your Essay is Not EasyWriting an application essay for graduate school can be one of the most daunting and stressful steps for students who are applying for their first time. You are most likely doing your very first step into becoming a doctor, lawyer, or engineer and you are looking for any excuse to get into the best universities that you can. So if you are having trouble writing your application essay for graduate school this is how to fix it.Knowing the format and style of each school will help your student's application essay for graduate school to stand out. The next thing that you need to do is make sure you don't skimp on the basics.Know what each school's faculty requirements are. This may not be written anywhere on the application but it will certainly be said in the questionnaire you have to fill out. The majority of schools will not accept applicants with prior discharges from the military. If you were honorably discharged you will not get in.Fill out all the necessary information on your student's application essay for graduate school. It should have the following information: first and last name, current address, phone number, fax number, email address, medical history, and any educational requirements.Writing your essay is definitely a step in the right direction but when it comes to formatting your paper, it's a whole other ball game. You can try out some templates out but the real key to writing a great essay for graduate school is to take your time and really get your hands dirty. Get a pen and paper and make sure that you keep the research organized and easily accessible.There are many sources online that you can use to create your curriculum vitae. It's important to understand that this is not an entry on your resume; this isan application. Take the time to learn about how to format your curriculum vitae so that you have a chance at getting into a great school.You should never attempt to skip over any of the unique requirements that each institution has. You'll be more than glad you did.Using the above tips, you'll have a leg up when it comes to the preparation for your first ever application for graduate school. Good luck!

Yorktown Technologies free essay sample

Technologies, was founded by two gentlemen, Alan Blake and Richard Crockett, with the objective to patent the idea of producing GloFish ® genetically modified tropical zebra fish which would fluorescent all the time. Zebra danio fish are native to India. These fish are clear with stripes on them. The objective of these fluorescent fish is to identify water contamination. After further analysis, patenting this idea was not possible as these fishes where already been developed for research. As a result, Crockett and Blake proceeded in modifying their business strategy to license the packaging and reselling of fluorescent fishes to large industry buyers. Yorktown Technologies founders, met with Dr. Ivan Pruchansky who developed the fluorescent zebra fish and had expressed interest in working with the startup. Dr. Pruchansky eventually decided not to work with Yorktown Technologies for various reasons that triggered him, such as environmental community concerns, involving the university on the licensing of his discovery and jeopardizing his academic credibility. We will write a custom essay sample on Yorktown Technologies or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page After the unsuccessful negotiations with Dr. Pruchansky, Blake and Crockett partnered with National University of Singapore (NUS) as they had developed their own fluorescent fish and expressed interested in commercializing their fish. As a result, an agreement was signed which gave Yorktown Technologies rights to NUS line of fluorescent zebra fish and patent that covered all fluorescent ornament fish in exchange for a 16% royalty fee. This agreement would set Yorktown Technologies on a competitive advantage as competitors enter the market. Blake and Crockett implemented successful fundraising strategies which raised $5 million in preparation for the launch of GloFish ® genetically modified tropical zebra fish project. Yorktown Technologies secured two distribution agreements with the largest Florida freshwater ornamental fish producers and distributions in the country, 5-D Tropical and Segrest Farms. Despite the successful efforts in fundraising, Yorktown Technologies first year performance drove a loss of $120,000 compared to the $4 million company surplus projections. Although Yorktown Technologies sales have increased year over year, the main problem in this case is they haven’t reached their geographical targeted audience and facing channel distribution. Analysis and Evaluation As various issues have been addressed at Yorktown Technology, Blake and Crockett still need to evaluate the problems which are hindering the growth of the organization to drive long-term sustainable success. We will focus on five key areas to provide Blake and Crockett on what to expect, this includes: marketing environment, consumer market, channel infrastructure, competition and address any ethical concerns. All of this information will be used to provide a recommendation to Yorktown Technologies board of directors. Marketing Environment: Yorktown Technology faced a variety of environmental challenges, which triggered them to launch their product sooner than planned. There are various environmental agencies which are developing negative publicity of the impacts of genetic fluorescent zebra fish. Negative publicity prohibited Yorktown Technologies in marketing fish to Californian population which historically demonstrated adoption of innovative products. Yorktown has taken action to defend, educate and drive awareness of these fluorescent zebra fish. This effort has been implemented through media, such as television, magazines, newspaper and website. Regardless of the environmental concerns and Dr. Pruchansky’s effort, approval has been granted to market across the country, excluding California. Yorktown Technologies should provide additional report to California government to obtain approval. There is a significant level of market share Yorktown Technologies can obtain as the aquarium industry is worth over $1,000 million (Cato and Brown, 2003). The United States is the number one importer of ornamental fish despite European Union being the largest market for ornamental fish (Livengood and Chapman, 2012). Additionally, the United States produces and sells over 200 million ornamental fish and distribute to over 5,000 retail establishments (Kerin and Peterson, 2012). Moldvay (2012), published the United States 40% of pet owners, own a fresh water fish compared to cats and dogs (refer to table 1). The marketing environment and opportunities to succeed in the aquarium industry is significant just the proper marketing strategy needs to be implemented. Consumer Market: According to Yorktown Technologies, the negative â€Å"buzz† on genetically fluorescent zebra fish didn’t seem to impact initial sales. Blake communicated to USA Today, â€Å"Public demand for GloFish ® fluorescent fish has been extraordinary, even greater than we had anticipated† (USA Today, 2003). â€Å"Finicky† fish consumers accepted the product favorably. Product innovation was implemented after a retailer informed Yorktown Technologies that fish lovers like different, unique fish and that â€Å"variety drives purchases†. It isn’t too late to perform market research analysis on the targeted population to understand the unmet needs. After obtaining the retailer’s feedback and evaluating the flaws of the Red Zebra Danio (i. e. minimal brightness, loss of color), NUS developed a new generation of fluorescent GloFish ® that would address the flaws followed by launching different color fluorescent zebra fish (i. e. green and orange). The next phase should consist of line extension strategy by expanding the color variation to provide variety to consumers. In 2008, over $4 million was estimated to have been spent on Yorktown Technologies products and the United States consumer ornamental fish market is growing at a nine percent rate year over year. This requires Yorktown Technologies to identify the opportunity recognition to differentiate the supply of fluorescent zebra fishes. Concurrently, Yorktown Technologies should invest the time and effort to address the government’s request to enter the California market. This will be a significant win since California is the most populous state reported by the Census Bureau. Historical this population has proven to embrace innovated products. There is a significant consumer market to offer ornamental fish which would benefit Yorktown Technologies. Channel Infrastructure: Yorktown Technologies understands they need to identify the optimal distribution channel to reach their targeted population. There are five distribution options which Blake is evaluating to determine the optimal solution considering the firm’s resources. For instance, Yorktown Technology should strengthen the relationships with â€Å"mom and pop† (independent pet stores) pet shops through marketing not only their products but also these businesses where the GloFish ® products are sold. This will allow optimal display of the fish at the pet shops increasing the likelihood of visibility and increase demand. Although the Census Bureau indicates there is a decline in pet stores, sales are increasing at a substantial annual rate. According to Moldvay (2012), pets are considered part of the family, therefore owners will cut back on personal discretionary spending first before reducing spending on their pets. Another option is establish and strengthen relationships with major retail chains. Yorktown Technologies should present a new case to the three major retail chains demonstrating product line performance throughout the country, including California, and proposed optimal economies of scale that will benefit both parties. Overall, this will require to keep in mind the price sensitive and expert fish lovers. If this attempt fails, then Yorktown Technologies should reach out to medium size pet stores to introduce the product line which slowly will gain exposure and open opportunity to enter into the major retail chains market. According to the IBISWorld (2012) publication, PetSmart and PETCO own 63% of the pet store market share. PETCO recognizes the opportunity recognition by offering the product line at some of the stores now it is time to open the dialogue to roll out the product line across all stores. Blake is evaluating leveraging kiosks to increase awareness, education and sales. Finicky fish hobbyist would be more interested in purchasing the fish in person versus by mail or online. Blake understands that kiosk generate $10 billion annually which is a great appetite to steer positive organization growth. This is a model where other GloFish ® product lines can be cross-sell and proper educational information can be provided to the public. Additionally, Yorktown Technologies can ensure proper display of the fluorescent zebra fish is presented to capture audience attention. Developing a strategic pilot in metropolitan areas where kiosk can be used to initiate interest and sales. Eventually, if the pilot demonstrates to be successful then kiosk expansion discussions can be developed. Unfortunately, the cost to lease a kiosk is extremely costly for Yorktown Technology to invest currently. Another alternative is the internet which is a cost effective channel to sell the GloFish ® product line. The operational cost are minimal which shipping would need to be a variable Yorktown Technologies would need to address. Blake performed analysis on the shipping cost and the cost was greater than the fish value. Mintel (1991) notes that most of the weight of shipment is water and it is expensive to ship a box of water around the country. Per the US Census Bureau, retail e-commerce sales have increased year over year attributed to $60 million and is forecasted to continue to increase. Yorktown Technologies should develop partnerships with independent pet stores or major retail pet stores to request consumers to pick up their online orders at local stores. Not only would this benefit Yorktown Technologies, but the stores will generate extra foot traffic with the possibility of generating additional sales. If shipping is required, a relationship should be established with a package delivery company (i. e. USPS, UPS, FedEx, etc) to determine a flat rate and potentially offer free shipping to the consumers incorporating a satisfaction guarantee offer. This strategy can work if the website provides value, such as educational videos are provided, to sell the product to consumers. Unfortunately, consumers will not be able to select the â€Å"right† fish as variation exist amongst them where satisfaction concerns could not be met. Absolutely a channel to evaluate further as e-commerce growth continues to grow year over year. Finally, going international is another alternative Blake is considering. Although going international requires a significant level of investment, there are tariffs to consider, illegal breeding possibilities and would require to address foreign regulations. The international market is much larger but the US is the number one importer of ornamental fishes (Livengood and Chapman, 2012). Countries such as India and European Union identify a lucrative industry to export ornamental fishes as source for income generation (De and Ramachandran, 2011). Blake indicates there are a few countries with restrictions making it impossible to enter those countries. Yorktown Technologies priority should strengthen the market share and relationships in the United States prior to going global. Competition: Yorktown Technologies has monopolize the ornamental fish, GloFish ®, since they have patent the fluorescent ornamental fish from NUS making it difficult for competition to enter the market. Consequently, there is already and existing market (National University of Taiwan, NUT) with similar products (fluorescent green medaka fish) and lower prices already abroad (Kerin amp; Peterson, 2010). Competing with the medaka fish will be very challenging for Yorktown Technology as they currently don’t have a strong financial foundation to compete aggressively and invest in the international arena. As a result, this could cause the end of this organization. An option could be for Yorktown Technologies to determine if there is business benefit to develop a similar patent agreement with NUT to diversify the product line and legally introduce the fish in the United States. This would be a proactive approach for Yorktown Technologies before a competitor obtains the NUT agreement and competes with them in the United States. A more thorough explanation of the competitive position will be defined through a SWOT analysis. Yorktown Technologies strengths consist of being the first and only organization to patent a fluorescent ornamental fish. It has monopolize the market giving them full market share on fluorescent ornamental fish. Another strength is they have incorporated the trading up offering by leveraging NUS enhancement to ensure the GloFish ® is more colorful and avoid losing the color as the fish matures. Additionally, they have taken a proactive approach to introduce product variation by providing fish lovers’ two additional colors to select. Scientist support the genetically engineered fish since they don’t pose any harm to the environment. With strengths comes weakness, Yorktown Technologies is encountering lack of brand awareness by various environmental communities. They haven’t been able to build a relationship with these environments to address their concerns and educate them on the benefits of the fluorescent engineered fish. Another weakness is identifying a solid distribution channel to maximize their sales force. They are encountering poor display of their products with independent pet stores and unable to successfully distribute to all major pet retailers. Yorktown Technologies is encountering challenges with controlling shipping cost. From outside perspective, Yorktown Technologies has several opportunities that can help the firm reach its full potential. First, management should invest time and effort to provide the report California government has requested to reach ~40 million consumers. Strengthen relationships with retailers to obtain optimal display and offer their products across major retailers. Additionally, Yorktown technologies has the opportunity to develop partnerships with package delivery companies to minimize shipping cost and be able to offer products via their website or request consumers to pick up their order at a local pet store. Another opportunity can be to diversify their product line by developing a patent agreement with NUT which will leveraged their fluorescent green medaka fish. Providing educational material and attending seminars will be instrumental to ensure the companies brand isn’t impacted with the negative â€Å"buzz†. Threats is the final category of the SWOT analysis. The major threat the organization is facing is poor distribution strategy. If the strategy isn’t finalized it will continue to impact the organizations growth opportunity. Additionally, the Asian competition will be required to address as they are manufacturing large volumes of the genetically modified medaka. Another factor to be consider is the validation of altered medaka imports which could/is hinder Yorktown Technologies future growth opportunities. Ethical Concerns: Despite the controversy GloFish ® generated prior and after the launch, various scientist confirmed these genetically engineered zebra fish weren’t a threat. The FDA (2003) announced that these genetically engineered zebra danio fish don’t pose a threat to the environment from the unmodified fish. Dr. Jyotshna Kanungo (2009) observed they are extensively used for research since they are similar to humans in many ways. These fishes have been instrumental in research and have made significant discoveries recently. Additionally, these fish have similar pathways as humans which have vertebrates, liver, pancreas, etc (FDA, 2013). The cost of maintenance is minimal and their fast development are advantages in using this specimen in laboratories. The concerns addressed by the environmental organizations don’t display any concerns to humans or to their species. Ethical issues aren’t a factor for Yorktown Technologies. We live in an environment where products and food are mostly genetically engineered which don’t cause an issue to society. There is confirmation from many scientist and organizations which indicated there is no concern with these fishes therefore the ethical dilemma surfaced aren’t relevant. It is almost a decade since the launch of GloFish ® and no reports have been addressed reporting negative side effects to the environment and original species. Finally, science is used to provide opportunities, hope and success to people and businesses. Hence if there are any concerns in genetically modifying the zebra danio fish then are the issues with in-vitrio where hope is given to couples to become parents. This is definitely a sensitive matter but genetically engineered zebra danios absolutely don’t drive ethical concerns they drive opportunity. Yorktown Technologies recognized the opportunity in the aquarium industry and developed research to partake in this industry. Recommendation Based on the information provided in the analysis, it is highly recommended that Yorktown Technologies dedicates the time and resources to abide with the California government request to enter this geographic arena to expose ~40 million people with this innovative and sophisticated product. Additionally, Yorktown Technologies should build and strengthen the relationships with independent pet stores and major retailers (i. e PETCO) by promoting the pet stores in Yorktown Technologies marketing efforts (i. e. magazines, website, public relations) in exchange of selling the product and providing optimal visibility. Next, Yorktown Technologies should diversify their product line by introducing variations and potentially patenting NUTs fish. This will aid in adding additional complexities for competitors to enter the fluorescent fish industry. Blake is aware that in order to acquire market success, a strong distribution strategy needs to be address. Hence, the internet channel will be the most cost effective channel in comparison of the kiosk. Yorktown Technologies should establish strong relationships with package delivery companies to obtain a cost effective shipping fee. Additionally, consumers can be given the chose to pick up the fish at their local pet shops for their convenience. This would absolutely require partnerships to be built with local and major pet shops to establish a same day pick up program. Finally, Yorktown Technologies should develop education campaigns to address the concerns that have been addressed by various organizations and offer online promotions to increase adoption rates. There are opportunities for Yorktown Technologies to reach its targeted population as one out of eight American households owns a freshwater fish aquarium (Kerin and Peterson, 2010).

Why Ironman Is a Better Superhero Than Batman free essay sample

Throughout his acting career, he has won more than enough awards to last him a lifetime. He has won awards like the â€Å"Best Performance by an Actor† at the Golden Globes, to the â€Å"Man of the Year† at the Hasty Pudding Theatricals. As for Batman, due to the many interpretations of the story throughout these years, it’s difficult for me to keep up with even what the actors’ name is. Not to mention, whomever the 50 actors were who played Batman probably aren’t even half as good looking as Robert Downey Jr. Iron Man and Batman are both superheroes with no actual powers. Bruce Wayne, the first, hidden half of Batman, and Tony Stark, the brilliant man behind that Iron suit are both extremely wealthy men. They have chosen to make good use of their wealth and take advantage of all their money to help save the world. In other words, because they weren’t born with superpowers like most comical heroes, they had enough money to literally invent their own powers. We will write a custom essay sample on Why Ironman Is a Better Superhero Than Batman or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page However, disregarding their slight similarities, Iron Man is, and foremost, a much greater superhero than Batman. Let’s start with their laboratories—where all the magic happens. Iron Man has not only an amazing lab, but also his house itself is breathtaking. Who wouldn’t adore a multi-million, if not, multi-billion dollar house overlooking Malibu, literally hanging over a cliff? And, from my understanding, Tony Stark actually built his house himself. Back to the point, his lab is spacious, it’s modern, high in technology—I mean, for crying out loud, he built a computer-based assistant who’s just as smart as he is. Nowadays, technology is such a massive part of everyone’s lives. Today, that is what’s going to get you somewhere in life. Batman, on the other hand, after all these years, is still in a cave. Someone needs to remind Batman that he isn’t actually a bat. He is a billionaire; why not use his billion dollars to build himself a decent lab? His house is secluded enough; it’s pretty much in the middle of nowhere. This isn’t the 60s, Mr. Wayne. We have new technology in the 21st century. Make us of it. Secondly, their superhero suits. Let’s not forget that the purpose of having a suit is not only to make a bold statement, but to protect themselves. Iron Man’s suit is made of Iron; hence, his name. It’s built with all these high technology devices and weapons integrated into it, it talks to him whenever he’s in battle and needs assistance, and his suits are literally made just for him. They’re programmed to fit only Tony Stark, unless addressed otherwise by him. Batman’s suit is elastic. He’s better off painting a ballerinas’ leotard and tights black and wearing that. His initial defense against a gunshot would be a cartwheel or a simple whole-body swing, but Iron Man doesn’t even need to move. His suit protects him, which is how it’s supposed to be. Batman has to carry his weapons around in the little holes on his black-turned ballerina costume, and his only assistance remains at home—Alfred. Evidently, Batman just isn’t as practical as Iron Man is. Thirdly, Iron Man has better fighting tactics than Batman. Yes, he commits several killings, but he only kills the bad guys—the people who are harming us and do the world worse than they do well. He kills them and everyone walks away, that’s it. Batman is too scared to kill anyone. In a nutshell, what Batman does to his enemies and the bad guys is hurt them, make them feel a little pain here and there, and then send them home to their wives and kids, all beat up. And do they return? Yes. All of the people Batman has fought end up coming back and fighting him again. There is always that aftershock. This brings me to my last point: Iron Man never brought hell on earth. Sure, he blew up a field of terrorists, but he paid for it—literally. All the weapons he blew up with those terrorist were all his. The worst collateral damage was the Stark Industries, which was fine with him, he could just build everything all over again. Batman casted thousands and thousands of innocent people to a death-filled hell on earth. While he was in a nasty prison doing yoga and 100 push-ups with that, his people were dying. I understand that he had to gain his strength back, but if he were as smart as Iron Man, he could just swing his arms and his suits would fly over to him, and he could’ve gotten himself out of their in a matter of minutes. Instead, he waited months and months. Batman just isn’t very smart about this whole superhero thing. The bottom line is, because Batman just isn’t as practical with his money or his life, and his head hasn’t quite snapped into the 21st century yet, Iron Man, objectively, is a better superhero. He is smart, he is funny, he is good-looking, and overall, he just knows what to do. If you’re going to live a double life as a superhero, you have to be concrete. Let’s face it; Batman isn’t concrete. He is literally stretchy. Even Hannah Montana leads a better double-life than Batman does, or at least she’s smart about her other identity.